Our story
A brand born from one pair of jeans
KAIRA was born in 2019 from a simple, unexpected idea. What started as a personal experiment soon turned into a passion-driven sustainable brand.
The journey began when I designed and stitched a denim bag for myself using an old pair of jeans. Friends loved the design and encouraged me to create more. Around the same time, I met a tailor near my home who had recently been laid off from a leading luggage company. With his expertise in bag making and my vision for sustainable design, KAIRA came to life.
In the very first year, we handcrafted over 150 unique bags, receiving an overwhelming response from customers. We introduced a variety of designs and categories, with our signature Frill Shape Denim Bag becoming our best-selling product.
At the heart of KAIRA is the belief in reuse, redesign and sustainability. A single pair of jeans requires thousands of litres of water to produce. By upcycling discarded denim into stylish, functional bags, we aim to reduce textile waste while giving new life to materials that would otherwise be discarded.
Like many small businesses, KAIRA faced challenges during the COVID-19 pandemic. Our tailor returned to his hometown, and operations came to a halt for nearly one and a half years. During this period, I focused on completing my PhD and other professional commitments.
Two years ago, I revived KAIRA with renewed energy and a stronger commitment to sustainable fashion. Today, along with our signature upcycled denim collection, KAIRA also offers sustainable cotton and jute bags that combine functionality with eco-conscious design.
KAIRA is more than a bag brand — it is a journey of creativity, resilience and conscious living. Every product reflects our commitment to thoughtful design, quality craftsmanship and a greener future.
Our vision
A circular future, one bag at a time
To become a leading sustainable lifestyle brand that transforms discarded textiles into timeless products, inspiring individuals and communities to embrace conscious living and responsible fashion.
We envision a future where creativity, sustainability and craftsmanship come together to reduce waste, empower local artisans and encourage a circular economy.
Our mission
Sustainability as an everyday habit
- ✔Promoting circular fashion by upcycling old denim into unique bags.
- ✔Reducing textile waste through responsible reuse and redesign.
- ✔Supporting local artisans and preserving handcrafted skills.
- ✔Expanding sustainable alternatives through denim, cotton and jute products.
- ✔Encouraging conscious consumer choices that positively impact the environment.
- ✔Delivering quality, durability and timeless design in every product we create.
Reach the founder
Prutha Shah
Founder & Designer, KAIRA.ADDON
Write to us